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What Is Domain Parking? - Domain Parking Questions Answered

Domain Parking is a simple way to generate revenue from owning a domain name. That's right; you can make money (sometimes very easy money) just from owning a domain name. Domain name registrars also participate in domain parking. Domain parkers monetize type-in traffic (also known as direct navigation) by providing undeveloped web pages containing relevant advertising links (mostly with the same topic of the domain name). These advertising links are dynamic and can change with each page reload and also change based on the results that the visitor clicks on. This is referred to as monetized domain parking.

How does the domain owner make money off this you ask? The payout is determined by the number of links clicked on (this is called pay per click or PPC). The actual PPC is determined by how high advertisers are willing to pay for the keywords. Certain keywords like mortgage, debt consolidation, and loan offer very high PPC rates. A key thing to remember is that part of the revenue will be split with the Domain Parking Company that you park your domain with.

You might also have heard the term ?one-click? and ?two-click? ad implementation and were curious what they meant. A ?one-click? implementation on a domain parking site, means there is no initial keyword to click on before being served ad links. A ?two-click? implementation means that a user must click on a keyword to generate the ad links.

Another popular use of domain parking is to be a temporary placeholder for an existing web site. A domain owner might use this process to redirect its traffic to another web site. Also, domain parking is very popular for expired domains. A domain that used to be an established website, that has since expired will still maintain many of its established back links and even traffic. Therefore, there is a great deal of revenue to be made through domain parking. This is one of the reasons many expired domains are bought up quickly and often for large amounts. The traffic on these expired domains will be the highest initially, but will steadily drop off as the web page is removed from search engine indexes.

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